Content Development

Logos, imagery, audio and video, written content, the list goes on. Generate top quality content for your website.

'As the digital world grows and competition for attention increases from all directions, it's becoming imperative to consider the impact of the user experience when building digital experiences for the first time'.

Blueprint

Content Design, Planning and Coaching.

Includes:

Try to use the language of the audience you are speaking to, not your own technical jargon.


If you are talking to marketing people talk about brand reputation, not user needs.


If you are talking to finance people, talk about reduced support costs, rather than improved experience.


New Title

Basically, stories are awesome! But how do you tell a story that’s going to get you clients?


Here are five things a good client-converting story needs:


A hero who isn’t you (ideally a past client)

A problem you helped solve

Emotional depth

Tangible outcomes and results

A clear moral


New Title

I usually start by working on the critical messaging that the website (or particular page) needs to communicate. It is surprising how often clients and stakeholders cannot articulate the most basic information they need to communicate. Information such as:


What the organisation does.

How that benefits the user.

How it delivers on those benefits.


Instead, they want to put everything online and let the user work it out!


To address these fundamentals, I set aside the website itself for a moment and ask the stakeholders in attendance to design a book jacket.


The reason I choose a book jacket is that it has physical constraints that limit the amount of content and forces the group to prioritise.


Asking people to design a book jacket for their organisation helps them focus on what their value proposition.


They have to consider what goes on the front, back, spine and inside flap of the book jacket, with different regions having different prominence.


For example, the spine is about grabbing the users attention, while the cover is the main message that needs communicating and so on.


This exercise will force the group to articulate their value proposition in a prioritised, clear, manner.